I'm a social designer. I love working on projects to bring about social change, using the design process to humanise complexity, creating public value through design thinking. I use human-centred design tools, research methods, behaviour change principles and strategies to help tackle complex systemic challenges through a design-led approach.
Want to know how I work? What makes me unique as a designer? Scroll down to see an overview of my design skill set.
My goal is to design for betterment of people and communities. This involves changing people’s habits. Read more about how I incorporate behavior change into design.
Many projects start by desk research, to learn and to discover what needs to be researched further. Read more to discover how I make desk research tangible.
To unpack experiences ethnographic research is key. Read more to find out how I go beyond diary studies and observation.