Low-Fidelity Prototyping and Testing
Ideas are nice but they are just ideas. The first step to make them come alive is to test if they have the basics to survive.
Testing their survival skills with low-fidelity prototypes to check assumptions about their desirability, viability and feasibility is something I love to get creative with. My low fidelity prototypes could consist of simple sketches, story boards, role-play with artefacts, wireframes, websites, renders, product models or ‘Wizard of Oz’ and can convince a potential user of the (possible) existence of the product or service.
After inviting potential users to explore the prototype (structured or unstructured) feedback is gathered from the users to gage the desirability, the viability and the feasibility.
Tests could be instant or could run from an hour to a few days to gain more traction.
In this phase on should be open for new suggestions and open to changes. Most of my design projects involve prototyping and concept testing.