Usability testing is an important part of Human Centered Design practice. My experience ranges from testing products readily available in market to low-fidelity prototypes and everything in-between. Key for useful usability testing is to recruit the right target group. Continue to read how I learned that the hard way.
For Joytingle, a start-up in Singapore, I helped design their first product ‘Rabbit Ray’, a toy that explains blood draw to hospitalised children. I helped transform Rabbit Ray from a successful concept to a finalized product set. We tested our high-fidelity prototype with our end users, nurses and children, and decided our product was ready to go to market.
For production we needed more funds however. Therefore, we decided to pre-sell sets through a crowdfunding platform (Indiegogo) so that we could kick start production with funds raised. Though not intended, we put viability to the test and learned the hard way. We did not raise the funds we needed and even though product quality was perfect and we had great media coverage, only a handful were sold. Had we tested earlier with our intended buyers, at that time parents, we would have learned sooner.